01
Community
Developer communities, champion programs, and events people show up for. Designed, launched, and operated.
ExploreStrategy grounded in what practitioners actually say.
Product strategy, ICP definition, market research, roadmap, pricing and packaging, business model, and customer discovery. We hear what developers say in communities, workshops, and evaluations, and we bring it back to the product decisions.
The problem this solves
Product decisions in technical companies are often made on the loudest customer, the last conference, or the competitor's changelog. The signal that matters is in the community threads, the workshop questions, the evaluations that quietly went nowhere.
Because we run the community, content, and education layers, we sit on that signal. We turn it into ICP definitions, pricing decisions, and roadmaps you can defend to a board and to an engineer.
Scope of work
01
ICP and market research
Practitioner and buyer interviews, segmentation, market sizing, and competitive analysis with technical depth.
02
Product strategy and roadmap
Strategy narrative, opportunity assessment, prioritization framework, and a roadmap connected to adoption and revenue outcomes.
03
Pricing, packaging, and business model
Value metric selection, tier design, free-tier economics, usage-based and enterprise models, and migration plans.
04
Customer discovery
Continuous discovery programs that use community and education touchpoints as a research channel.
Three ways to work together
Pick the shape that matches the decision you need to make or the program you need run.
Strategy sprint (6 to 8 weeks)
Research, synthesis, and recommendations on ICP, positioning, pricing, or roadmap, with a decision-ready deliverable.
Advisory (retained)
Monthly strategy cadence with your product and executive team, fed by the programs we run for you.
Fractional head of product or strategy
Senior product leadership for early-stage or transitioning teams.
What you'll have at the end
- ICP definition and segmentation model
- Market and competitive research report
- Product strategy narrative and roadmap
- Pricing and packaging recommendation with financial model
- Business model options and risks
- Customer discovery program and interview library
- Board-ready strategy deck
How we measure it
- ICP fit rate in pipeline
- Are the deals coming in the ones the strategy said to target?
- Retention by segment
- The truest test of an ICP definition.
- Net revenue retention and expansion
- Whether pricing and packaging capture the value created.
- Roadmap delivery against adoption goals
- Shipped features should show up in adoption metrics.
- Discovery velocity
- Validated learnings per month from the discovery program.
Product Strategy feeds Community
Product Strategy produces a product worth building a network around, which is exactly what Community needs to work.
04
Go-to-Market
Positioning, developer-led growth, and partner strategy for products where the user and the buyer are both technical.
Explore
Making a pricing, ICP, or roadmap decision this quarter?
Bring the question. We'll bring what practitioners are already telling us.