04
Go-to-Market
Positioning, developer-led growth, and partner strategy for products where the user and the buyer are both technical.
ExploreTurn first success into production usage.
Courses, workshops, certification programs, training, onboarding, and technical academies. Education is how a curious developer becomes a confident one, and a confident one becomes a paying one.
The problem this solves
The gap between 'signed up' and 'running in production' is where most technical products lose people. Docs cover the reference; they do not carry someone through a realistic build. Support carries them one ticket at a time, at a cost.
Structured education closes that gap at scale. It also creates the pool of certified practitioners that enterprise buyers want to see before they commit.
Scope of work
01
Courses and learning paths
Self-paced courses with hands-on labs, sequenced by role and outcome, from onboarding to advanced operations.
02
Workshops and training programs
Instructor-led sessions for customers, partners, and internal teams, in-person and virtual, with runnable labs.
03
Certifications and academies
Competency frameworks, exam design, proctoring options, and the academy program structure that gives a certification value in the market.
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Onboarding and enablement content
Guided first-run experiences, quickstarts, sample projects, and the enablement material sales engineers and partners use.
Three ways to work together
Pick the shape that matches the decision you need to make or the program you need run.
Curriculum design sprint (4 to 6 weeks)
Learner personas, competency map, learning path architecture, and a production plan with cost and timeline.
Academy build and run (retained)
We produce and maintain the curriculum, run cohorts and workshops, and report on completion and outcomes.
Embedded instructional lead
A senior curriculum developer or technical trainer inside your team, with our production bench behind them.
What you'll have at the end
- Competency framework and learning path map
- Course modules with labs and assessments
- Workshop kits (slides, labs, facilitator guide)
- Certification blueprint and exam item bank
- Onboarding flow and quickstart projects
- Partner and sales enablement curriculum
- Learning analytics dashboard specification
How we measure it
- Time-to-first-success
- How long from sign-up to a working result. The single best predictor of retention.
- Course completion and lab pass rate
- Whether the material carries people all the way through.
- Certified practitioners
- A number enterprise buyers and partners ask for directly.
- Support ticket deflection
- Fewer repeat tickets on topics the curriculum covers.
- Learner-to-production conversion
- Learners whose accounts reach production usage within 90 days.
Education feeds GTM
Education produces skilled users who are ready to buy, which is exactly what GTM needs to work.
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Community
Developer communities, champion programs, and events people show up for. Designed, launched, and operated.
Explore
Want a shorter path from sign-up to production?
We'll map your current onboarding and show you where learners fall off.