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Five disciplines. One system.

Developer relations, technical marketing, education, go-to-market, and product strategy are usually bought from five vendors and run by four teams. We design and operate them together, with shared measurement, so each one makes the others work.

  1. 01CommunityDeveloper communities, champion programs, and events people show up for. Designed, launched, and operated.
  2. 02Technical MarketingContent engineers trust: tutorials, reference implementations, demos, and launches with a technical spine.
  3. 03EducationCourses, workshops, and certifications that shorten time-to-first-success and time-to-production.
  4. 04Go-to-MarketPositioning, developer-led growth, and partner strategy for products where the user and the buyer are both technical.
  5. 05Product & Business StrategyICP, pricing, and roadmap grounded in what practitioners say when sales isn't in the room.

Flagship program

Global Community Programs

Our operating model for champion programs, user groups, and meetup networks at cloud-provider scale.

Explore the program model

Why we don't sell these separately

Community without content is a support forum. Content without education is a blog. Education without go-to-market is a cost center. Go-to-market without product signal is guessing. Each discipline produces the input the next one needs.

  1. 01Communityproduces real questions and real use cases↓
  2. 02Technical Marketingproduces depth people want to learn properly↓
  3. 03Educationproduces skilled users who are ready to buy↓
  4. 04GTMproduces market signal from the field↓
  5. 05Product Strategyproduces a product worth building a network around↻ back to 01
A darkened conference audience lit by the stage

Not sure which one you need?

Most engagements start with a strategic sprint that maps the network and tells you where the leak is. Bring your current setup.

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