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Strategy is a sprint. Operating is the work.

We are built for the part most agencies skip: running the program well for years, with a measurement plan leadership agreed before launch. Here is how an engagement is shaped, how it runs, and who is on it.

Three shapes of engagement

Pick by the decision you need to make or the capacity you need to add. Most clients start with a sprint and move to a retained program.

Strategic sprint

4 to 8 weeks

A decision you need to make well: program design, positioning, curriculum architecture, pricing, or a GTM plan.

You get

  • Current-state audit
  • Design and recommendations
  • Launch-ready plan with budget and owners
  • Executive readout

Fixed fee. TODO pricing

Retained program

6 to 12 months, renewable

A program you want run properly: a community program, a content engine, an academy, or a growth program.

You get

  • Dedicated program lead
  • Operations, production, and reporting
  • Monthly health reports
  • Quarterly business reviews

Monthly retainer. TODO pricing

Embedded team

3+ months

Capacity you need now: a community lead, a developer advocate, a technical writer, a PMM, or a curriculum developer inside your team.

You get

  • Senior practitioner embedded with your team
  • Backed by our bench and playbooks
  • Weekly cadence with your leads
  • Handover plan when you hire

Monthly per role. TODO pricing

Five steps, one loop

Every engagement runs the same loop, at a pace that matches the scope. The measurement plan is agreed in step two, before anything launches.

  1. 01

    Map

    We interview stakeholders, audit the current motion, and map the network: who your users are, where they gather, what they read, and where adoption leaks.

    Current-state map and opportunity assessment

  2. 02

    Design

    We design the program or motion with a measurement plan first. Leadership agrees the metrics before anything launches.

    Program design, operating model, measurement plan

  3. 03

    Launch

    We launch in phases with a founding cohort, initial content, and a small set of regions or channels, and fix what breaks before scaling.

    Live program with a founding cohort

  4. 04

    Operate

    We run the weekly and monthly rhythms: operations, production, moderation, enablement, and the unglamorous work that keeps programs alive.

    Health reports and a steady cadence

  5. 05

    Report and scale

    Quarterly business reviews with outcomes, risks, and a plan. We scale what is working and cut what is not.

    QBR and next-quarter plan

Who is on an engagement

Senior people who do the work, not account managers who relay it. The engagement lead is at every review.

  • Engagement lead

    Your single point of accountability. Senior, hands-on, present at every review.

  • Program or content lead

    Runs the day-to-day of the program, editorial calendar, or curriculum.

  • Practitioner bench

    Developer advocates, technical writers, curriculum developers, and community managers assigned by need.

  • Regional leads

    For global programs: regional coordinators who own local cadence and leader relationships.

  • Analytics and reporting

    Instrumentation, dashboards, and the QBR deck, so the story is backed by numbers.

A darkened conference audience lit by the stage

Let’s map your network.

Thirty minutes. We look at your product, your current developer motion, and where adoption is leaking. You leave with a point of view either way.