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Technical Marketing
Content engineers trust: tutorials, reference implementations, demos, and launches with a technical spine.
ExploreCommunities that compound, not Slack channels that decay.
We design, launch, and operate developer and technical communities: ambassador and champion programs, regional user groups, meetups, and the operations layer that keeps them healthy after the launch energy fades.
The problem this solves
Most technical products have users who would advocate for them, and no structure that lets them. A forum gets opened, a Discord gets created, an events budget gets spent, and six months later engagement is a flat line and nobody can say what the community did for the business.
Community is an operations problem before it is a content problem. It needs selection criteria, tiering, recognition, moderation, regional leadership, and reporting that connects activity to adoption. That is what we build.
Scope of work
01
Community strategy
Audience map, community model (open, tiered, invite-only, or hybrid), platform decisions, governance, and a measurement plan that leadership will accept before we launch anything.
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Ambassador and champion programs
Nomination and selection criteria, tiers and benefits, onboarding, enablement kits, recognition cadence, and the operating calendar. Built to scale across regions from day one.
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Events and meetups
Regional user groups and meetup networks with local leader playbooks, speaker pipelines, sponsorship rules, and virtual formats that work across time zones.
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Community operations
Moderation, code of conduct enforcement, content review workflows, tooling and CRM hygiene, and the weekly rhythms that keep a community from drifting.
Three ways to work together
Pick the shape that matches the decision you need to make or the program you need run.
Strategic sprint (4 to 6 weeks)
Audit the current state, design the program, and hand over a launch-ready operating model with budget and headcount recommendations.
Launch and operate (retained)
We run the program: selection cycles, enablement, events, moderation, and reporting, with your team in the loop at every review.
Embedded community lead
A senior community lead inside your team, backed by our operations and content bench, when you need capacity without a long hiring cycle.
What you'll have at the end
- Community strategy and operating model document
- Champion program handbook (criteria, tiers, benefits, code of conduct)
- Regional leader playbook and enablement kit
- Event formats library and 12-month calendar
- Moderation and escalation runbook
- Community health dashboard specification
- Quarterly business review deck template
How we measure it
- Active members (30/90-day)
- Activity, not sign-ups, is the base metric for everything else.
- Champion retention and progression
- Shows whether the program is worth a member's time.
- Regional coverage
- Regions with an active leader and a quarterly cadence.
- Response time and answer rate
- The support-deflection value of the community, in hours saved.
- Activation influenced
- Product activation events attributable to community touchpoints.
Community feeds Technical Marketing
Community produces real questions and real use cases, which is exactly what Technical Marketing needs to work.
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Education
Courses, workshops, and certifications that shorten time-to-first-success and time-to-production.
Explore
Have a community that needs a program behind it?
We'll audit what you have and show you the operating model that turns it into an asset.